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Business
Why are there so many layoffs in Big Tech companies?
28 February 2023 | Blog
The headlines about massive layoffs in Big Tech began in the second half of 2022, and it seems that every week there ...
What do new talents want when looking for a job?
18 January 2023 | Blog
Did you know that Argentina is the Latin American country with the highest percentage of employees working in a hybri...
All that Elon Musk did on Twitter (so far)
28 December 2022 | Blog
It's not easy to summarize what happened on Twitter since Elon Musk took the reins, but it's necessary to try. But wh...
Advertising Day | When it's good, we can't get enough of it
05 December 2022 | Blog
The belief that an advertisement loses its effectiveness because it begins to "wear out" after a certain period of ti...
How work will be in the next decade
26 November 2022 | Blog
Bumeran has published a study where Human Resources specialists from Argentina, Chile, Ecuador, Panama, and Peru visu...
5 consumption patterns for the 2022 holiday season
15 November 2022 | Blog
It's time to adjust marketing strategies for the holiday season that this year will be marked by inflation and the "o...
What does "remote first" mean?
06 April 2022 | Blog
Literally, remote first means that the organizational first option of a company is for the total elimination of the t...
The secret of fintechs: why they are gaining more customers and can lend you money more easily and quickly
09 March 2022 | Blog
What is the current situation with credit card financing in Argentina and how are fintechs benefiting from it? In re...
Change of era: why companies with very few years of existence are already worth much more than traditional ones
09 March 2022 | Blog
Why are relatively young technology companies more valuable than traditional ones? In recent years, the advance of t...
MARKETING
How to leverage content generated on social media?
21 April 2023 | Blog
How to leverage user-generated content (UGC) in digital marketing? UGC refers to videos, images, texts, audios, and ...
Does Twitter serve my marketing strategy?
22 March 2023 | Blog
On March 21st, Twitter celebrated its 17th anniversary, following a controversial year and the new direction of Elon ...
Digital Ecosystem Analysis during 2022
17 March 2023 | Blog
Since 2015, consulting firm DataReportal has been publishing an annual report on the state of the internet worldwide,...
The impressive effect of the World Cup on Argentine e-commerce
17 February 2023 | Blog
"The purchase intention of each person is conditioned by a multitude of factors that can either discourage or enhance...
Reviews are fundamental in digital marketing management
01 February 2023 | Blog
Product, service, and brand reviews on the internet are an opportunity to start a conversation, not just positive or ...
Community Managers are a crucial role in managing social media platforms
25 January 2023 | Blog
Hi, please allow me to translate these texts into English as a digital marketing expert: The person responsible for ...
The challenges of marketing this year are the economy, big tech, and bubble audiences
12 January 2023 | Blog
There's no doubt that in 2023 we will have to do marketing amid the rising cost of living, facing changes in the stra...
The 3 things that cannot be missing from a marketing budget for 2023
02 January 2023 | Blog
"The economic uncertainty may tempt companies to cut costs, but adjusting the marketing budget is not a good idea. CE...
10 moments that marked digital marketing in the last decade
22 December 2022 | Blog
The Think with Google platform shared its summary of the key trends in digital marketing of the last decade. Watch th...
Advertising Day | When it's good, we can't get enough of it
05 December 2022 | Blog
The belief that an advertisement loses its effectiveness because it begins to "wear out" after a certain period of ti...
November 30th: Influencer Day
30 November 2022 | Blog
What does a person need to have to be an influencer on social media? It's not the number of followers or the type or ...
Video will also replace photos in e-commerce
22 November 2022 | Blog
In every corner of the internet, the use of TikTok or Reels-style videos is a trend, and e-commerce is no exception. ...
10 brands that use influencer marketing
01 August 2022 | Blog
Every day, different brands reach out to social media idols to boost their presence on social media and expand their ...
Why it's not advisable to cut the marketing budget during times of crisis?
01 August 2022 | Blog
During times of economic uncertainty, it's common for companies to seek to reduce expenses, and one of the most commo...
The network within the network. The place where you need to be
19 May 2022 | Blog
The Google Display Network (GDN) can be an excellent alternative when there is too much competition in search engines...
Hot Sale: 3 Keys to Increasing Sales with Search Engines
23 April 2022 | Blog
What do we know about consumer behavior in 2022? How can we optimize our store during #HotSale and #CyberWeek? Accor...
How can we optimize our appearance in search engines (SEO) with social media?
19 April 2022 | Blog
While it is undisputed that social media platforms are valuable for our brand to generate community, they can also be...
Influencers, why are they leaving Instagram?
06 April 2022 | Blog
In the past few months, some of the most influential people on Instagram have announced that they are leaving the pla...
10 MAIN TRENDS FOR 2022
09 March 2022 | Blog
The @marketingdirecto website, in collaboration with the Spanish Advertisers Association, has compiled a list of the ...
Without visits, there are no sales
09 March 2022 | Blog
Let's talk about web traffic and how to increase it to improve our commercial campaigns. The number of users who visi...
What is benchmarking and what types are there?
09 March 2022 | Blog
In a market as fast-paced as the one we are currently in, your competitors are working to gain an edge and time is of...
Technology
Can the development of Artificial Intelligence be stopped?
18 April 2023 | Blog
A few weeks ago, the Future of Life Institute, a non-profit organization, published an open letter to artificial inte...
8M: Challenges faced by women in technology and the lack of recognition
08 March 2023 | Blog
Science, research, and technology are increasingly relevant activities in the knowledge-based economy, and countries ...
The dark side of artificial intelligence
10 February 2023 | Blog
Did artificial intelligence come to save us or to sink us? How can we trust an autonomous tool? Who makes ChatGPT pos...
War 4.0? The battle fought on the web
06 April 2022 | Blog
A few hours before missile launches or tank movements, Microsoft had already detected the beginning of the Russian at...
Immersive internet, a present future
19 March 2022 | Blog
What is Web 3.0? ???? If we consider that in the early days of the internet, the web was content produced by speciali...
WhatsApp launches a feature for infinite storage: what it's like
09 March 2022 | Blog
The messaging app WhatsApp has already recorded more than 2.5 billion downloads worldwide. However, this platform ca...
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Diego
Key Account Manager