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What are blogs — like this one— for?

Blogs made their appearance on the internet so that ordinary people (meaning, not programmers or computer experts) could express themselves online. How is it possible that they still survive with the existence of social platforms?

Far from dwindling, blogs have become an important part of the marketing strategy for most brands. "They are a powerful key component of any digital marketing strategy, capable of increasing leads by 67% and obtaining up to 97% more links on the web," says Puromarketing.

One of the main characteristics of a blog is that the topics are completely under the control of the brand and constitute a unique opportunity to set the company's agenda. Despite algorithms favoring short videos, text allows for producing quality content for readers seeking depth.

Or "searching" would be a better word for it, as the quantity of articles and their length often generate more web traffic, assuming it delivers relevance. According to HubSpot Marketing, companies with a blog receive up to 55% more visits than those without it, because they are the perfect excuse to keep the page constantly updated with valuable and new content.

In this regard, the higher the blog ranks on Google's classification, the more people will click on the page, and more traffic translates to a greater number of potential customers. Furthermore, good positioning on search engines is an excellent way to increase brand awareness and give the business greater recognition.

Finally, entries provides the possibility to create internal links so that each visitor navigates through our website and discovers everything we have to offer. Therefore, everything we do should be framed within a content strategy and not in the hollow repetition of trending keywords.

"If what we want is to establish lasting connections and initiate a continued relationship with the audience, there must be prior analysis of people's needs and the brand to find communication territories that align with those specific consumers," Puromarketing concludes.