10 moments that marked digital marketing in the last decade
Created the:22 December 2022
The Think with Google platform shared its summary of the key trends in digital marketing of the last decade. Watch the video here.
In 2012, 31% of adults watched less than two hours of TV per day, while 44% of young people spent more time on the internet due to greater access to broadband.
The 100 trillion searches per month in 2013 could be classified into 6 categories, from the most operational to the most profound and personal.
In 2014, having a second screen while consuming content became normal. The following year, 82% of users made in-person purchases while being advised on their cellphones.
By 2016, mobile searches including the term "near me" had grown 136%, indicating a clear intention to purchase.
In addition, in 2017, the average page load time decreased to 10 seconds, and navigation between different sites increased by 123%.
By 2018, video had become a company to study, clean and connect with other people. The following year, 27% of the global online population used voice search, changing certain habits.
With the pandemic, people turned to online learning and virtual connection, which continued in 2021 despite the relaxation of restrictions.
This year, the marketing world focused on discussions about user privacy and the inclusion of all minorities.
What will the next decade bring us?